Burst Pipe at Midnight.
Your Van Dispatched in 90 Seconds.
A homeowner Googles "emergency plumber near me" at 11:47pm. They land on your website, tap the WhatsApp button, and within 90 seconds they're chatting with whoever is on call — routed by ZIP code, with urgency flagged, no voicemail, no missed $250 service call. Free forever for 2 plumbers.
Why Plumbers Lose Emergency Jobs (And How Toran Fixes It).
The homeowner with a flooding kitchen doesn't leave a voicemail. They Google, tap three plumber sites, and whoever responds first gets the call-out. The other two never even learn they had a shot at the job.
ZIP-Code-Based Van Dispatch
First question the chatbot asks: "What's your ZIP code?" Route to the plumber whose van covers that area. Stop the cross-town drive that eats an hour of billable time before you even reach the property.
Rule: "If ZIP code starts with 787 → Route to Austin Van 3." Set once, runs forever.
Burst-Pipe Emergency Detection
AI detects emergency language — "burst pipe," "no hot water," "leaking water heater," "gas smell," "overflow" — and jumps the queue to ping the on-call plumber directly. Quote requests still wait their turn; emergencies don't.
After-Hours Lead Capture
A 10pm non-emergency — "dripping faucet, can wait till morning" — isn't lost either. AI qualifies it, captures the address and plumbing details, and queues it for the first job slot tomorrow so the on-call plumber sleeps.
The Plumber's
Friday-Night Workflow.
A solo plumber gets 3–7 inbound emergency inquiries on a Friday night between 6pm and midnight. Voicemail catches maybe one of those. A WhatsApp widget that asks for ZIP code + problem type catches all of them, lets you triage by tap ("ETA 25 min" / "won't reach tonight, can do 8am"), and books the job before the homeowner has time to call the next plumber on the Google results page.
Most US teams take these leads as phone push notifications and email — WhatsApp, Telegram, and Slack are optional, never required — so your techs get the job on the phone already in the van, with no new app or login to babysit.
And the customers who'd rather just call you — can. The widget puts a real Call button (and SMS, if you want it) right beside chat: tap-to-call on a phone, your number with one-tap copy on a desktop. On the free plan, not an upsell. If the call comes at 2am, the AI side of the widget is still awake to catch the details — either way, the job doesn't vanish into voicemail.
From widget tap to "Dave is on the way" confirmation: under 90 seconds.
Where Toran fits next to ServiceTitan, Jobber & Housecall Pro.
We are not a field-service management platform. We are the lead-capture layer that sits in front of one, so the emergency call gets routed in 90 seconds instead of rotting in a contact form.
Enterprise FSM for commercial plumbing & HVAC fleets. Strong on dispatch, invoicing, marketing analytics. Pricing starts in the hundreds per tech per month and onboarding takes weeks. Overkill for a 1–5 van operation.
Mid-market FSM around $49–$249/mo per tier. Solid scheduling, quoting, and invoicing for residential trades. Not built for capturing the homeowner who's on your contact page at 11pm.
Popular FSM for US plumbers and HVAC techs. Tiered pricing around $59–$149/mo. Adds online booking, but the booking flow is forms-first — not the WhatsApp chat homeowners actually default to in an emergency.
Toran is the "catch-the-emergency-in-90-seconds" layer. Many plumbing companies run Toran on the website to capture the WhatsApp lead, and then push the confirmed job into ServiceTitan / Jobber / Housecall Pro for scheduling and invoicing. You stop paying Google for clicks that go to voicemail.
Electricians, HVAC techs, locksmiths and other on-call trades
The same emergency-detection + ZIP-code-routing pattern works for any trade where speed-to-lead beats price — electricians ("no power, lights flickering"), HVAC techs ("furnace out, no heat"), locksmiths ("locked out, kids sleeping"), and 24/7 cleaning crews. The page above is written from the plumber angle because it's the highest-urgency trade and the easiest to reason about; the emergency-language rules, the ZIP-code dispatch, and the after-hours queue are configurable to whichever vocabulary your trade uses.
Frequently Asked Questions
What is a WhatsApp widget for plumbers?
A WhatsApp widget for plumbers is a chat button on your plumbing company's website that routes emergency calls — burst pipes, no hot water, leaking water heater — directly to the on-call plumber's WhatsApp. Toran parses urgency from the first message, asks for the ZIP code, and dispatches to the nearest van using round-robin routing. The caller stops having to leave a voicemail at 11pm on a Sunday.
How does Toran beat ServiceTitan, Jobber, or Housecall Pro for emergency lead capture?
ServiceTitan, Jobber, and Housecall Pro are full field-service management (FSM) suites — they handle scheduling, dispatch, invoicing, and CRM, starting around $49–$149 per technician per month. They are not lead-capture tools. Toran sits one step earlier: the moment a homeowner taps your website from a midnight Google search, Toran routes the emergency conversation to the on-call plumber via WhatsApp and only later hands off to whatever FSM you already run.
How fast does Toran connect an emergency plumbing lead to an on-call tech?
Under 90 seconds from widget tap to a plumber typing back. The MIT/InsideSales Lead Response Management Study (Oldroyd et al., 2007) shows companies that contact leads inside 5 minutes are 21x more likely to qualify them than those who wait 30 minutes. Toran's emergency-language detector flags "burst pipe," "no hot water," "gas smell," "overflow" and skips the normal queue to ping the on-call van directly.
Is Toran free for independent plumbers?
Yes. Toran is free forever for plumbing teams with up to 2 agents in the routing pool — usually a solo plumber plus a partner or an apprentice. The free plan includes round-robin routing, ZIP-code-based dispatch rules, emergency-language detection, and after-hours capture. Paid plans start at $19/month for multi-van operations that need geo-fenced routing by service area.
Related Reading
See all features and limits on our pricing page. Read our trust commitments, or browse all industries.
Never Miss Another Burst Pipe.
Every unanswered emergency inquiry is $250 walking to the next plumber on Google. Deploy Toran and let it route jobs to the right van while you're busy on site.
Start Free ForeverFree forever for 2 plumbers. 60-second setup. Works on any website.