Turn Store Visitors
Into WhatsApp Buyers.
Add a compliant WhatsApp button to your Shopify or WooCommerce store in 60 seconds. Route product questions to your specialist via a Smart Gateway Link, answer billing queries, and recover carts — without the monthly app fee. Free forever for e-commerce.
Every Customer Question Goes to the Right Team.
Don't make customers wait. Route product inquiries, order support, and returns to the right department — automatically.
Pre-Sale Product Questions
"Does this come in size XL?" "Will it fit my model?" Route these directly to your product specialist. Conversions go up when questions get answered instantly.
Order & Shipping Support
"Where's my order?" routed to fulfillment. "I want to return this" routed to returns. Customers get fast answers. Your team handles fewer escalations.
Smart Routing by Page
Widget on your product page routes differently than on your checkout page. Visitor intent changes — your routing adapts automatically.
Rule: "If URL contains /checkout → Route to Urgent Support Team." Set once, runs on every order.
Shopify & WooCommerce
Ready in 60 Seconds.
No developer needed. Copy one script tag, paste it into your Shopify theme or WordPress header, and your WhatsApp widget is live. Full routing logic included.
One script tag in theme.liquid. Works on all Shopify themes — no app store install needed.
Store Performance
Cart Abandonment Recovery: Toran vs Klaviyo vs Wati.
Three different tools, three different shoppers. An SMB store running on Shopify or WooCommerce usually needs more than one — but only if you know which buyer each one catches. Here is the decision matrix we use with stores doing $50k–$500k/mo.
The buyer is on the product page right now and has a question.
- · PDP visitor types "does this fit a 175cm frame?"
- · Cart-page hesitation at the shipping-cost step
- · Pre-sale sizing / compatibility / bundle questions
- · Routed to the right human in < 90 seconds, product context pre-filled
- · Cost: free for 2 agents, $19/mo above
The buyer has already left the site without checking out.
- · Outbound abandoned-cart email + SMS sequence
- · Browse-abandonment flows, post-purchase upsells
- · Strong segmentation + lifecycle attribution
- · Doesn't solve: the in-the-moment product question
- · Cost: $20/mo at 500 contacts, scales fast
You're a high-volume store and need WhatsApp Business API broadcasts.
- · 10k+ contacts, broadcast new-product launches via WABA
- · Per-conversation pricing through Meta's API
- · Chatbot flows on the WhatsApp side, not the website widget
- · Doesn't solve: first-touch capture from the PDP
- · Cost: Growth subscription ~$59/mo (≈ Rs 5,000) plus Meta conversation fees
Recommendation for a typical $100k/mo Shopify store: run Toran on the PDP and cart page (catch the in-session question), Klaviyo for the post-bounce email/SMS flows (catch the buyer who left), and skip Wati until you're past 10k contacts and actually need API broadcasts. The three tools don't overlap if you place them correctly — they catch three different buyers.
Frequently Asked Questions
What is a WhatsApp widget for e-commerce?
A WhatsApp widget for e-commerce is a chat button on your online store that connects shoppers to your team via WhatsApp before they abandon their cart. Toran detects high-intent signals — time on product page, scroll depth, cart page visits — and routes those visitors to the right agent automatically, with product context pre-filled in the message.
Does Toran work with Shopify and WooCommerce?
Yes. Toran works with Shopify, WooCommerce, and any other e-commerce platform. For WooCommerce, the Toran WordPress plugin integrates directly with product pages and pre-fills messages with the product name, price, and URL. For Shopify, you can install via a script tag in your theme. Setup takes under 5 minutes on either platform.
How does WhatsApp reduce cart abandonment for online stores?
WhatsApp reduces cart abandonment by connecting hesitant shoppers to a real person at the moment of doubt. Toran's AI detects when a visitor is on the cart or checkout page and surfaces the WhatsApp button at the right moment. Studies show live chat reduces cart abandonment by up to 30% — WhatsApp achieves similar results with higher engagement rates than in-browser chat.
Is Toran free for e-commerce stores?
Yes. Toran is free forever for stores with up to 2 agents. The free plan includes full WooCommerce and Shopify integration, product-aware routing, round-robin assignment, and 2 AI-scored conversations a day. Paid plans start at $19/month for stores with larger teams.
Related Reading
See all features and limits on our pricing page. Read our trust commitments, or browse all industries.
Add WhatsApp to Your Store Today.
Your competitors are already on WhatsApp. Give your customers the fastest path to a purchase — one tap to chat.
Start Free ForeverFree forever. No developer required. 60-second setup.