Toran for India — WhatsApp routing without the API tax
Quick answer
Toran is a website-to-WhatsApp routing widget built for Indian SMBs. A 2-minute install, no WhatsApp Business API, no Meta approval queue — visitors tap a button on your website and land in your team's existing WhatsApp. Pricing in India is roughly Rs 500/month for the Pro plan via Paddle's local pricing — a fraction of what Interakt (Rs 2,499+), AiSensy (Rs 1,500+), or WATI (Rs 999+) charge for their WhatsApp Business API plans — and a free-forever plan covers teams of two at no cost.
The gap Toran fills in India
Every WhatsApp tool sold in India today is built around the WhatsApp Business API — bulk messaging, chatbots, broadcast campaigns. That's the right tool when you handle thousands of conversations a day. It is the wrong tool when you just want a button on your website that lets a visitor message your team's existing WhatsApp.
That gap — affordable website-to-WhatsApp routing for SMBs who already use WhatsApp Business — is where Toran sits. No API paperwork. No 1-4 week Meta approval. No per-conversation fees. The wa.me-link protocol is officially documented by Meta and carries no ban risk.
Indian SMB pricing comparison
Approximate India pricing as of 2026-05. Paddle resolves Toran's live INR figure; competitor prices come from their own listings.
| Tool | Price | API needed? | Agents |
|---|---|---|---|
| Toran (this site) | Rs 500/mo Pro | No API — wa.me widget | 10 (Pro) |
| Interakt | Rs 2,499+/mo¹ | WhatsApp Business API | Unlimited |
| AiSensy | Rs 1,500+/mo² | WhatsApp Business API | 1 owner + 5 agents |
| WATI | Rs 999+/mo³ | WhatsApp Business API | Varies by plan |
| DoubleTick | $169.9/mo (annual)⁴ | WhatsApp Business API | 5 base |
Built for these Indian verticals
Coaching Institutes
Admission-season lead routing. JEE/NEET prep, language coaching, professional courses — your website visitors land straight in the admissions counsellor's WhatsApp.
Read the coaching institutes playbook →
Real Estate
Consolidate leads from 99acres, MagicBricks, CommonFloor, and your website into one WhatsApp number. Round-robin to brokers; respond inside the 5-minute window.
Read the real estate playbook →
Medical & Dental Clinics
Small clinics with 1-3 doctors using WhatsApp Business already. Toran adds website-to-WhatsApp routing without the Rs 999+/month WhatsApp Business API platforms.
Read the medical & dental clinics playbook →
E-commerce
Shopify India and WooCommerce SMBs. Cart-recovery and checkout-assistance WhatsApp button. Customers tap, your team answers — no API tax.
Read the e-commerce playbook →
Payments in India
Toran bills through Paddle, which is registered as a Merchant of Record in India. Indian customers see prices in INR and pay through UPI, RuPay, NetBanking, or major Indian cards. GST invoicing is handled automatically. No separate Razorpay onboarding on your side.
Annual billing offers an additional discount (about Rs 14/day if you paid Pro upfront for the year). For the free-forever tier, no payment is required at all.
Frequently asked questions
How much does Toran cost in India?
Toran's Pro plan is roughly Rs 500/month in INR via Paddle's local pricing (the exact INR figure is set by Paddle's currency conversion and refreshed regularly). The Free Forever plan covers two agents at no cost. Indian WhatsApp Business API competitors typically charge Rs 999-3,499+/month for their entry tiers (WATI from Rs 999, AiSensy from Rs 1,500, Interakt from Rs 2,499).
Does Toran support UPI payments?
All Toran billing runs through Paddle, which is registered as a Merchant of Record in India and supports UPI, RuPay, NetBanking, and major Indian cards. You see prices in INR and pay in INR; Paddle handles GST invoicing.
How is Toran different from Interakt, AiSensy, and WATI?
Interakt, AiSensy, and WATI are WhatsApp Business API platforms — bulk messaging, chatbots, broadcasting. They require Meta API approval (1-4 weeks), per-conversation fees, and developer setup. Toran is a website-to-WhatsApp widget — visitors tap a button on your site and land in your team's existing WhatsApp number. 2-minute setup, no API, no per-conversation fees.
Which Indian businesses is Toran built for?
Indian SMBs whose primary lead channel is WhatsApp: coaching institutes during admission season, real estate brokers handling 99acres/MagicBricks leads, small clinics taking WhatsApp appointment requests, and e-commerce stores on Shopify India or WooCommerce. The free-forever tier suits 2-person teams; Pro at Rs 500 covers 10 agents with AI lead scoring.
Do I need the WhatsApp Business API to use Toran?
No. Toran uses the official wa.me click-to-chat protocol — a button on your website opens the visitor's WhatsApp app already pointed at your number. Your team replies from regular WhatsApp Business (the free green-icon app) or personal WhatsApp. No Meta verification, no BSP, no API costs.
2-minute install. Free forever for two agents.
Add the widget, point it at your team's WhatsApp number, and watch where your website visitors actually want to talk.
Start free →Competitor pricing sources (verified 2026-05-16)
- ¹ Interakt Growth plan entry tier, interakt.shop/pricing, fetched 2026-05-16.
- ² AiSensy Basic plan, aisensy.com/pricing, fetched 2026-05-16.
- ³ WATI Growth plan entry tier, wati.io/pricing, fetched 2026-05-16.
- ⁴ DoubleTick Starter plan in USD (billed annually); INR equivalent not separately listed, doubletick.io/pricing, fetched 2026-05-16.